Davos Manifest 2020

It is the task of a company to include all interest groups in common and sustainable value creation. In doing so, a company serves not only its shareholders but all stakeholders - employees, customers, suppliers, the local community, and society as a whole. In order to understand and reconcile the different interests of all parties involved, a shared commitment to guidelines and decisions that strengthen the long-term prosperity of a company makes sense.

A company provides its customers with a service in the sense of a value-adding offer that is tailored as best as possible to their needs. It accepts and supports fair competition and equal market conditions. It shows no tolerance for corruption. It ensures that the digital environment in which it works is reliable and trustworthy. It provides customers with comprehensive information about the functionality of its products and services, including negative effects or external effects.
A company treats its employees with dignity and respect. It values ​​diversity and strives to continuously improve working conditions and the well-being of its employees. In a world of rapid change, the company promotes continued employability through training and retraining.

A company sees its suppliers as true partners in creating value. It gives new entrants a fair chance. It integrates respect for human rights into the entire supply chain.

By acting, a company benefits society as a whole supports the communities in which it operates, and meets its tax obligations. It ensures the safe, ethical, and efficient use of data. It works to guarantee the ecological and material universe of future generations. It actively promotes the principles of the circular economy and the regenerative economy. It continually pushes the boundaries of knowledge, innovation, and technology for human well-being.

A company offers its shareholders a return on investment that reflects the business risks taken and the need for continuous innovation and sustainability.

A company is more than an economic entity that creates wealth. It fulfills human and social aspirations as part of the broader social system. Performance needs to be measured not just by shareholder return, but also by how it achieves its environmental, social, and good governance goals. Executive compensation should reflect their responsibility to all stakeholders.

Finally, a company with a multinational field of activity not only serves the interest groups directly involved but also acts - together with governments and civil society - as a stakeholder in our global future. Global corporate social responsibility requires that a company use its core competencies, entrepreneurship, skills, and relevant resources in collaboration with other companies and stakeholders to improve the state of the world.

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